USC6.7

USC6.7 Assess how health promotions and advertising influence personal standards and behaviours and determine how and why certain groups of consumers are targeted.

Comment

Indicator:

USC6.7 a. Identify and evaluate local, provincial, and national health promotions.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 b

Comment

Indicator:

USC6.7 b. Identify sources of, and evaluate information related to, the marketing strategies used by a variety of industries and agencies to target youth.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:
  • Use the lesson on advertising from Fully Alive: Year 6 Theme 5, topic 2, Teacher's Guide pgs. 86-93.

USC6.7 c

Comment

Indicator:

USC6.7 c. Examine and categorize the advertising and related promotions in the school and community (e.g., target audience, product promotion).

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 d

Comment

Indicator:

USC6.7 d. Analyze the marketing and promotional vehicles/strategies used by companies and industries (including the tobacco industry) to encourage young people to use/buy their products and/or to challenge young people's personal standards.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 e

Comment

Indicator:

USC6.7 e. Compare the strategies used by industries and agencies that encourage health-enhancing behaviours to those that encourage health-compromising behaviours.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 f

Comment

Indicator:

USC6.7 f. Investigate the influence of health promotions and advertising on youth attitudes and behaviours.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 g

Comment

Indicator:

USC6.7 g. Determine why young people are a valuable market for numerous industries and manufacturers.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 h

Comment

Indicator:

USC6.7 h. Analyze the perceived and the "hidden" purposes as to why manufacturers and industries (e.g., tobacco, diet plans, clothing) advertise.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 i

Comment

Indicator:

USC6.7 i. Analyze the impact of tobacco control legislation on tobacco industry messaging.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:

USC6.7 j

Comment

Indicator:

USC6.7 j. Propose and investigate other legislation that would target health-compromising messaging.

First Nations, Métis & Inuit Education Integration Resources:
Catholic Faith Permeation Resources:


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